Art Director + Brand Designer
I love building visually compelling brands that combine effective marketing strategies with bringing underrepresented stories to life. My work is driven by the intersection of advertisements and aesthetics to execute cohesive, beautiful, and effective projects.
Click on the icons to jump to different brand identity projects!
Brand Identity + Packaging
San Capri, brief by DesignerBriefs
logo · campaign images · packaging · color palette · brand font kit
Mediums: Adobe Photoshop, Illustrator
2026
"Freshly Picked and Boldly Brewed"
The clean, crisp tea that is San Capri needed a complementary branding package that included a nod to its warm, floral notes. I chose to go with a stained glass inspired design to highlight
the sunny, classic summer feeling
that a bottle of iced tea brings.
Branding + Web Design
Lotus Family Services, San Jose CA
promotional content development · social media management · web design · color palette · brand font kit
Mediums: Canva, Illustrator
2026
Why work with Lotus?
Lotus Family Services in San Jose provides individual, couple, and group therapy for all ages, communities, and identities.
Through social media outreach and a cohesive brand identity, I'm able to direct clients to the help they seek while highlighting the amazing therapists on the team!
Brand Identity + Virtual Lobby Space Buildout
thesis project for UCSC's Creative Technologies,
co-created with peer Elizabeth Garcia
graphic design · creative direction · promotional content · brand identity for the major
Mediums: Adobe Illustrator, New Art City, Adobe Express, Figma, rooms.xyz, Framer
2026
Our Thesis:
"As a new online major, Creative Tech's visual presence on campus and beyond is not yet established. For our project, we include not only a cohesive branding package, but a virtual lobby space that presents a new opportunity to showcase student work for the department to expand upon as well."
Brand Refresh
for Pixi Beauty, PixibyPetra
logo · packaging · product images · Instagram presence
Mediums: Adobe Photoshop, Illustrator, Canva
liked by Pixi's team on @skylarh.design
2025
Why refresh Pixi?
Pixi by Petra is a female-founded beauty brand with the tagline, "enhance, never mask, your natural beauty".
This refresh will help Pixi step into the late 2020s and beyond by introducing more diverse models, whimsical branding, and a new take on enhancing natural beauty.
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Short Film Promotion
Through social media outreach & content, I'm able to help create buzz around feminist art and
Latinx female filmmakers!
Logline: "Eve is involuntarily bitten by Adam, a vampire. Faced with her new and unwelcome reality, she mourns the loss of her humanity, autonomy, and sense of self as she navigates the confusing world Adam has sucked her into."
Promotional Content +
Social Media Management
Fruits of My Labor Short Film
graphic design · promotional
content development · creative direction
2025
