art director, multidisciplinary creative
Spec brand refresh
for Pixi Beauty, PixibyPetra
new logo, product images, and Instagram presence
liked by Pixi's team on @skylarh.design
Why refresh Pixi?
Pixi by Petra is a female-founded beauty brand with the tagline, "enhance, never mask, your natural beauty".
This refresh will help Pixi step into the late 2020s and beyond by introducing more diverse models, whimsical branding, and a new take on enhancing natural beauty.
original Pixi product
component
current Pixi product
component
speculative product component
%20copy%202.png)
top: new logo on product components
bottom: spec product images on site
spec instagram feed
Content Creator &
Social Media Manager
Alyssa Lopez' Directorial Debut,
Fruits of My Labor
graphic design, promotional
content development, creative direction
promotional content for @fruitsofmylaborfilm
Why this project?
Through social media outreach & content, I'm able to help create buzz around feminist art and
Latinx female filmmakers!
Logline: "Eve is involuntarily bitten by Adam, a vampire. Faced with her new and unwelcome reality, she mourns the loss of her humanity, autonomy, and sense of self as she navigates the confusing world Adam has sucked her into."
1 month of Instagram posts pitched in detail left to right:
week 4 goal: spotlight crew & screenplay
slate with crew's names, director's statement, script excerpt
week 3 goal: get last minute crew and introduce more visuals
coming soon flyer, ADAM flyer, composer infographic
week 2 goal: "coming soon" and introduce visuals
title & still poster, EVE poster, title & still poster
week 1 goal: revive instagram & start gaining hype
teaser 3-piece graphic with the important props from the film
Programs and Marketing Assistant
Lotus Family Services, San Jose CA
photography, promotional
content development, social media management
@lotusfamiliesca on Instagram
Why work with Lotus?
Lotus Family Services in San Jose provides individual, couple, and group therapy for all ages, communities, and identities.
Through social media outreach, I'm able to refer clients to the help they seek while highlighting the
amazing therapists on the team!
1 month of Instagram content in detail:
week 4 goal: reels that can stay pinned & new group info
office tour reel, "spot the lotuses" reel, new group flyer
week 3 goal: open house event promo
staff photo at the event, flyer for event, pics of the office
week 2 goal: detail upcoming groups at LFS
3 flyers for upcoming events, all with QR codes to registraton
week 1 goal: inform audience on staff, insurance, and groups
group schedule, insurances taken flyer, staff highlight