Designer + Art Director
Email and Social Campaigns
Speculative work for Pixi Beauty, PixibyPetra
email design · social media campaign
Mediums: Adobe Photoshop, Illustrator
2026
Why refresh Pixi's marketing?
Pixi by Petra is a female-founded beauty brand with the tagline, "enhance, never mask, your natural beauty".
This refresh will help Pixi step into the late 2020s and beyond by introducing a social and email presence that highlights diverse models and the brand's gen-z consumers.
Brand Identity +
Product Design
Speculative campaign for At Ease Hotel & Spa
logo · product design · color palette · font kit · moodboard
Mediums: Adobe Illustrator
2026
Invest in Rest.
At Ease brings a high end, earthy, coastal feel to the hotel industry. With rich colors and a relaxing environment, At Ease is the perfect weekend getaway.
Branding + Web Design
Lotus Family Services, San Jose CA
promotional content development · social media management · web design · color palette · brand font kit
Mediums: Canva, Illustrator
2026
Why work with Lotus?
Through social media outreach and a cohesive brand identity, I'm able to direct clients to the help they seek while highlighting the amazing therapists on the team!
Instagram following increased 215% in 1 year under my management.
Brand Identity + Packaging
San Capri, brief by DesignerBriefs
logo · campaign images · packaging · color palette · brand font kit
Mediums: Adobe Photoshop, Illustrator
2026
"Freshly Picked and Boldly Brewed"
The clean, crisp tea that is San Capri needed a complementary branding package that included a nod to its warm, floral notes. I chose to go with a stained glass inspired design to highlight
the sunny, classic summer feeling
that a bottle of iced tea brings.
Brand Identity + Virtual Lobby Space Buildout
thesis project for UCSC's Creative Technologies,
co-created with peer Elizabeth Garcia
graphic design · creative direction · promotional content · brand identity for the major
Mediums: Adobe Illustrator, New Art City, Adobe Express, Figma, rooms.xyz, Framer
2026
Our Thesis:
"As a new online major, Creative Tech's visual presence on campus and beyond is not yet established. For our project, we include not only a cohesive branding package, but a virtual lobby space that presents a new opportunity to showcase student work for the department to expand upon as well."
Short Film Promotion
Through social media outreach & content, I'm able to help create buzz around feminist art and Latinx female filmmakers!
Promotional Content +
Social Media Management
Fruits of My Labor Short Film
graphic design · promotional
content development · creative direction
2025
